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From This Week's Issue...
Featured Intel
31 May 2026
Glamping Operators Cut OTA Commissions: The Direct Booking Shift
A market report dropped this week with a number so big it sounds made up. It's not.
31 May 2026
North Face Soars While Vans Plummets: VF Corp's Clarity Problem
The North Face is up 8%. Vans is down 9%. They're literally the same company. So what gives?
31 May 2026
Four Brands, One Gear Collab: The Distribution Play Everyone Missed
When four of the most trusted names in outdoor gear show up at the same table, there's a business signal buried in the product launch.
17 May 2026
Big Agnes Eliminates Forever Chemicals From Gear | What It Means
The HyperBead story is not just about a better tent. It is a market signal every outdoor business owner needs to understand — and most have not noticed yet.
17 May 2026
Peak Design's $100M Strategy: Direct Sales Without Retail Partners.
The community-first strategy every outdoor brand keeps skipping — and why the ones that use it keep winning.
17 May 2026
Most outdoor businesses think they have a traffic problem. They don't.
The real reason 97% of your website visitors leave without buying — and what the top 3% figured out.
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